Radio is still how superstars are born. But commercial radio no longer breaks acts like they used to. Radio gets to the party last--only after the act is proven and getting serious traction across other mediums like Spotify and Youtube. Commercial radio rarely takes a chance anymore. And they really only play major label acts. And even if the act is indie they usa a major distributor with a powerful radio promotion arm. It's a complete waste of time for you to hire an expensive radio promoter. Even if you get $200,000 investment, this is not a good use of your money. I've seen very talented acts blow this kind of money attempting to break into radio. Lay the groundwork. Build the fans, grow loyal followers, get some traction online first. if you're not getting serious YouTube, Spotify or Soundcloud numbers, radio will completely ignore you.
How to Make It in the NEw Music Business - Ari Herstand