Sep 2

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  • If you've built up a following online but aren't ready for a full-on tour, you can set up shows right from your bedroom. Platforms like Stageit, Concert Window, YouNow and Busker make the at-home concert experience not just possible, but actually quite fun. You can sell tickets to the show ( however, many shows are "pay what you want") and all platforms encourage tipping. You can set up incentives to get fans to tip more. Or set up higher priced exclusives. This can allow you to actually bring in some pretty decent income without ever leaving your house. You can also use live broadcasting platforms like Periscope, Facebook Live and YouTube Live to hold live Q&A sessions, access your rehearsal or studio space or just check in from the road. How To Make It in the New Music Business - Ari Herstand
  • There will come a point when there is a shift in your audience's reaction. It will go from a polite, respectful applause to a rousing, enthusiastic, fervent one. Your friends will compliment you with a hint of disbelief in their voice and people you don't know will start coming up to you gushing about your show. People (if you do it right) will start coming back to your shows and bringing friends. At some point you will look out at the crowd and there will be more faces you don't recognize than those you do. That will be the moment you know your're on to something. Once people start requesting to book you, you need to know what (and if) to charge. Obviously, you can do benefit concerts for free if you believe in the in the cause, But always ask for a "stipend" to at least cover your expenses. Or charge them a very reduced rate. And make sure the gig will represent you well and will cover all of your necessary technical requirements . You don't want to take a benefit concert only to find out that you're going to be playing in the corner of the cafeteria, without a stage, through a sound system that only half works, with one mic on a shaky stand. Or worse a completely "unlit stage". So if you take a gig send your tech rider and compromise on less. How To Make It In The New Music Business - Ari Herstand
  • Radio is still how superstars are born. But commercial radio no longer breaks acts like they used to. Radio gets to the party last--only after the act is proven and getting serious traction across other mediums like Spotify and Youtube. Commercial radio rarely takes a chance anymore. And they really only play major label acts. And even if the act is indie they usa a major distributor with a powerful radio promotion arm. It's a complete waste of time for you to hire an expensive radio promoter. Even if you get $200,000 investment, this is not a good use of your money. I've seen very talented acts blow this kind of money attempting to break into radio. Lay the groundwork. Build the fans, grow loyal followers, get some traction online first. if you're not getting serious YouTube, Spotify or Soundcloud numbers, radio will completely ignore you. How to Make It in the NEw Music Business - Ari Herstand
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