Have you noticed how Instagram and Facebook has become mostly video's? Remember when it was just status updates? Unfortunately, most people are much more willing to watch a video than listen to a song. You can't just release a recording anymore. A video should accompany every song. Every time.
You don't need to make a $10,000 music video for every song (or even one music video that cost that much), but you must create a video for each song.
Ari Herstand - How to Make It in the New Music Business